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The SPORTIV Oversized Tee is your everyday essential that blends structure with ease. Crafted from a soft yet durable cotton blend, it holds its shape through every lift, stretch, and off-duty moment. With a relaxed drape, dropped shoulders, and clean detailing, this tee brings a sharp edge to casual style — easy, breathable, and made to last.Part of our limited-edition capsule, this release carries the mantra that defines our mindset:all in. always. get after it.A statement for those who move with purpose, live with intent, and show up fully — every day.

For when the grind slows but doesn’t stop. The HOMESTRETCH Oversized Hoodie is built for recovery days, late nights, and all day comfort. Premium fleece delivers warmth and softness with structure. Dropped shoulders, ribbed cuffs, and AF details make it equal parts comfort and statement. From the gym to town, this hoodie grounds your drive and keeps you ready for what’s next. Part of our limited-edition capsule, this release carries the mantra that defines our mindset:all in. always. get after it.A statement for those who move with purpose, live with intent, and show up fully — every day.

The REIGN Nova is not your average trench — A sleeveless, midi-length power layer that elevates any look. Crafted in waterproof fabric with a classic collar, storm flaps with gloss logo-taping, oversized pockets, and a belt that seals the deal. Effortless polish, post-gym or out on the move.From locker room to long lunch — rule the day. Reign.

A timeless classic - the all new [ULTRALUX] Crew Sweatshirt is akin to footsteps in the sand. Crafted in luxe sand, cloud and black colors and enhanced with a unique tonal Athletifreak print, it sets you apart as you lead the way and leave your mark! Engineered in our custom [ULTRALUX] fabric, it boosts a premium finish on the outside and an uber plush feel on the inside for unparalleled comfort.

The Signature Crewneck is the embodiment of understated luxury and unmatched comfort. Crafted to perfection, it features a sleek silhouette and a refined design that transitions seamlessly from casual elegance to elevated relaxation. With a velvety touch and an exquisite fit, this crewneck offers more than just style—it offers an experience. Whether you're unwinding at home or stepping out with effortless poise, the Signature Crewneck complements your lifestyle with sophistication and comfort.

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

Crafted to elevate your every move, the Season Three of our most-sought over hoodie is here. Designed in our elevated [ULTRALUX] fabric, it pairs a refined, premium finish with an indulgently soft interior for a feel as luxurious as it is functional. Every detail tells a story. The sleeveless cut and ribless hem maximize movement, while the embroidered Athletifreak lettering inside the hood speaks to a quiet confidence—an understated mark of distinction. This isn’t just a hoodie. It’s your ultimate layer for leading the way. #GetYourFreakOn

Crafted to elevate your every move, the Season Three of our most-sought over hoodie is here. Designed in our elevated [ULTRALUX] fabric, it pairs a refined, premium finish with an indulgently soft interior for a feel as luxurious as it is functional. Every detail tells a story. The sleeveless cut and ribless hem maximize movement, while the embroidered Athletifreak lettering inside the hood speaks to a quiet confidence—an understated mark of distinction. This isn’t just a hoodie. It’s your ultimate layer for leading the way. #GetYourFreakOn

Crafted to elevate your every move, the Season Three of our most-sought over hoodie is here. Designed in our elevated [ULTRALUX] fabric, it pairs a refined, premium finish with an indulgently soft interior for a feel as luxurious as it is functional. Every detail tells a story. The sleeveless cut and ribless hem maximize movement, while the embroidered Athletifreak lettering inside the hood speaks to a quiet confidence—an understated mark of distinction. This isn’t just a hoodie. It’s your ultimate layer for leading the way. #GetYourFreakOn

Indulge in the art of effortless luxury with the Offline Joggers. Impeccably crafted to deliver a balance of sophistication and supreme comfort, these joggers redefine loungewear. Featuring a sleek silhouette and a plush interior, they envelop you in unparalleled softness while maintaining a polished, modern aesthetic. Designed for those who appreciate understated elegance, the Offline Joggers elevate your off-duty moments to an exquisite experience.

The All Star Jacket is the epitome of modern luxury, crafted for those who demand sophistication in every detail. This jacket exudes understated elegance with its refined minimalist aesthetic and subtle embroidered accents. Ribbed cuffs, hem, and collar ensure a flawless tailored fit, while the sleek front pockets add seamless functionality. Perfectly balancing comfort and style, the All Star Jacket is a timeless statement piece for those who appreciate effortless refinement.

The Ultralux Straight Leg Pants combine modern design with exceptional comfort, making them a versatile addition to your wardrobe. Featuring a sleek straight-leg silhouette, they offer a perfect balance of style and functionality. Whether you're unwinding at home or heading out, these pants provide a refined look without compromising on ease of movement. Crafted from a premium fabric blend, they deliver a luxuriously soft feel and lasting durability. The adjustable drawstring waistband ensures a customized fit, while the minimalist design makes them suitable for any occasion.

The All Star Jacket is the epitome of modern luxury, crafted for those who demand sophistication in every detail. Designed in a rich latte hue, this jacket exudes understated elegance with its refined minimalist aesthetic and subtle embroidered accents. Ribbed cuffs, hem, and collar ensure a flawless tailored fit, while the sleek front pockets add seamless functionality. Perfectly balancing comfort and style, the All Star Jacket is a timeless statement piece for those who appreciate effortless refinement.

A timeless classic - the all new [ULTRALUX] Crew Sweatshirt is akin to footsteps in the sand. Crafted in luxe sand, cloud and black colors and enhanced with a unique tonal Athletifreak print, it sets you apart as you lead the way and leave your mark! Engineered in our custom [ULTRALUX] fabric, it boosts a premium finish on the outside and an uber plush feel on the inside for unparalleled comfort.

The [ULTRALUX] Signature Hoodies are a classic hoodie for men & women meticulously crafted in our premium velour finish heavy-weight fabric. The adjustable drawcord hood features an elevated Athletifreak signature insignia while the left sleeve is accented with a silicon patch. Timeless kangaroo pockets and rib knit trims make it a go-to classic hoodie.Pair it your favorite active gear pre and post workout or with your favorite Off-line Sweats.

The [ULTRALUX] Signature Hoodies are a classic hoodie for men & women meticulously crafted in our premium velour finish heavy-weight fabric. The adjustable drawcord hood features an elevated Athletifreak signature insignia while the left sleeve is accented with a silicon patch. Timeless kangaroo pockets and rib knit trims make it a go-to classic hoodie.Pair it your favorite active gear pre and post workout or with your favorite Off-line Sweats.