SHAHID KAPOOR & MIRA KAPOOR

Strategic Investors | Athletifreak India


With a shared passion for movement, wellness, & self-expression, Shahid Kapoor & Mira Kapoor bring a powerful perspective to Athletifreak India — one that is equal parts creative, cultural, & strategic.


As long-term advocates of fitness & conscious living, they play a key role in shaping the brand’s aesthetic direction, cultural relevance, & voice. Their involvement extends across design discussions, product evolution, & brand storytelling — ensuring Athletifreak consistently reflects the aspirations of a modern, style-conscious India.


Shahid Kapoor, known for his relentless discipline and deep connection to performance, infuses the brand with energy, precision, & forward-thinking vision contribute meaningfully to Athletifreak’s long-term creative & product roadmap.


Mira Kapoor brings a nuanced, intuitive understanding of the contemporary Indian consumer — especially women who balance functionality with fashion in their everyday routines. Her clarity in visual storytelling and detail-driven approach elevates the brand’s lifestyle narrative.