Athletifreak respects your privacy and is committed to protecting the personal information you provide when you visit our website or purchase our products. This Privacy Policy explains how we collect, use, disclose, and protect your information.

1. Information We Collect

When you interact with our website, we may collect the following types of information:

a. Personal Information

• Full name
• Email address
• Phone number
• Shipping and billing address
• Payment details (processed securely via third-party payment processors)
• Account login details (if applicable)

b. Non-Personal Information

• Browser type and version
• IP address
• Device type and operating system
• Pages viewed and time spent on the site
• Referring URLs
• Cookies and usage data

2. What do we do with your Information?

When you purchase something from our store, we collect the personal information you provide and use it to process and fulfill your orders, provide customer service and support, send order confirmations and updates, improve our website and services, send promotional emails about our store or new products, detect and prevent fraud or other unauthorized activity and comply with legal obligations.

When you browse our store, we also automatically collect information like your Internet Protocol (IP) address, browser type, operating system, and browsing behavior to help us improve our services and user experience.

We may also collect additional information if you participate in promotions, leave product reviews, or interact with us on social media. With your explicit consent, we may send you promotional emails about our store, new products, and other updates. You may opt out at any time.

3. Consent

How do you give consent?

When you provide personal information to complete a transaction, verify your payment method, place an order, or arrange for a delivery or return, we take it as implied consent to collect and use your information for that specific purpose.

If we seek your information for secondary purposes such as marketing, we will ask you directly for your explicit consent or provide you with the option to decline.

How do I withdraw my consent?

You may withdraw your consent at any time by contacting us at support@athletifreak.in. Upon withdrawal, we will stop collecting or processing your information unless required by law or for legitimate business purposes.

4. Sharing Your Information

We do not sell your personal information. However, we may share your data with trusted third parties under these circumstances:

• Service Providers: Such as payment gateways, shipping partners, IT support, and marketing services
• Legal Requirements: If required by law or to protect our rights
• Business Transfers: In the event of a merger, acquisition, or asset sale

All third parties are required to maintain the confidentiality and security of your information.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect usage data. You can control cookie preferences through your browser settings.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access, update, or delete your personal information
• Opt out of marketing emails
• Request a copy of the data we hold about you
• Withdraw consent for data processing (where applicable)

To exercise any of these rights, please contact us at support@athletifreak.in

7. Data Storage and E-Commerce Platform

Our store is hosted on Shopify Inc., a global e-commerce platform. Shopify provides us with the online platform that allows us to sell our products and services.

Your data is stored securely on Shopify’s servers, which may be located outside India, subject to international data transfer provisions. Shopify implements industry-standard security measures including secure servers, firewalls, and encryption.

Payments:

If you choose a direct payment gateway (e.g., Razorpay, PayU, or Shopify Payments), your payment information is encrypted using PCI-DSS compliant methods and transmitted securely. Payment data is only stored as long as necessary to complete your transaction.

8. Data Security

We implement industry-standard security measures to protect your data. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

We adopt reasonable security practices and procedures as required under Indian law, including:

• SSL encryption for data transmission
• AES-256 encryption for payment and sensitive information
• Access controls and role-based access restrictions
• Regular audits and data access monitoring

While no method is completely secure, we adhere to recognized standards to protect your data against unauthorized access, disclosure, or misuse.

9. Third- Party Services

Third-party service providers (e.g., logistics partners, payment processors, analytics tools) may access your information only to perform the services we request. These providers are contractually obligated to handle your data lawfully and securely.

We recommend reviewing their respective privacy policies to understand how your data will be handled.

Note: Some providers may be located outside India, and your information may be subject to foreign jurisdictional laws.

Google Analytics:

We use Google Analytics to understand user behavior and improve our website. Google may store this data in servers outside India. You can opt out of Google Analytics tracking through browser settings or tools provided by Google.

10. Age of Consent

By using this website, you affirm that you are at least 18 years of age, or have parental/guardian consent to use our services. We do not knowingly collect data from children under 18 without such consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date unless stated otherwise. Your continued use of the Website after changes are posted constitutes your acceptance of the revised policy.

If we make significant changes, we may notify you via email or through prominent notices on our website.

12. Your Rights under Indian Law

You have the following rights under Indian data protection laws:

• Right to access personal data held by us
• Right to request correction or update of your data
• Right to withdraw consent
• Right to restrict or object to processing
• Right to grievance redressal

To exercise these rights, email us at support@athletifreak.in.

13. Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at: support@athletifreak.com.

Monday-Friday: 10 a.m. – 9 p.m.
Saturday-Sunday : 11.00 a.m.- 22.00 p.m.